Corporate sponsors in dilemma over Son Heung-min's skyrocketing model fee
A number of companies are facing a dilemma over whether to extend their advertisement contracts with football star Son Heung-min as his modeling fees have skyrocketed in line with his improved performance in the English Premier League (EPL), according to company officials Wednesday. Son's fees have soared over the past few days after he scored 23 goals in the 2021-2022 EPL season, becoming the first Asian player to win the Golden Boot. Shampoo manufacturer TS Trillion hired Son as a main model in its commercial for three years until this April. "It's a shame that we could not have him as our advertisement model when he just became the top scorer in the EPL.
The company did not reveal specific details on how much it spent on the advertisements with Son, but it reportedly paid billions of won to the football player each year over the past three years. Local fast food restaurant franchise Lotteria said it is closely monitoring the situation. "We picked Son as our main model for commercials between July and December last year. Ice cream manufacturer Binggrae said it appears to be difficult to have Son in its advertisements.
"Our sales increased by 80 percent year-on-year when we hired Son as our main model in 2019. The country's largest massage chair company, Bodyfriend, is reviewing the renewal of its advertisement contract with Son as it wants to expand its business into the United States and Europe. "Son is a perfect model for our advertisement that is targeting the global market.
Read full article at koreatimes