Korea's leading carmaker Hyundai Motor Group (HMG), which operates Hyundai Motor and Kia Corp. under its wings, is the sole sponsor of the World Cup among global automakers. The World Cup is football's showpiece event and global festivity for athletes and fans around the world. Hyundai Motor provided IONIQ 5 electric vehicles and electric buses as official vehicles for the 2022 World Cup in Qatar. Hyundai Motor will provide 616 of the vehicles, including 446 passenger cars, RVs and 170 commercial vehicles, for the World Cup. Kia, an official sponsor of the World Cup, also joins the Qatar World Cup with a global campaign featuring eco-friendly vehicles.
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