Streaming is an enabler for all in India’s creative economy: Gaurav Gandhi

2 months ago Adgully.com

Streaming is giving more reach to films, providing more opportunities to creators and talent, and fueling the creative economy, said Gaurav Gandhi, Vice President, Prime Video, India at the CII Big Picture Summit 2022. It’s all additive.”He added, “The film industry is about content creators who are making films, and wanting access to customers. Talking about the various models of streaming films, he added, “DTS is not the only model. All of this fuels the creative economy further.”Responding to a question on streaming benefitting talent in front of and behind the camera, Gandhi said that there are three distinct advantages that streaming has for talent. These changes not only fueled the growth in streaming but also allied industries.”
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