Will the Fifa World Cup score for the world economy?

2 months ago Khaleej Times

Will the Fifa World Cup score for the world economy? At Goldman Sachs and, before that, at the Swiss Bank Corporation, I indulged my dual obsessions by presiding over special one-off publications for each World Cup from 1994 until 2010. The advent of the Fan Zones, which really took off following the 2006 World Cup in Germany, embodied this spirit, though I experienced it most intensely in Seoul in 2002. The link between football and the state of the world economy is apparent in the choice of tournament hosts. Only eight countries have won the World Cup.
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